Non-exclusive is going to mean that we are working in conjunction with other companies. For example, we might be making plushies at the same time as another company is making t-shirts. One of the biggest benefits of licensing your brand is the extra stream of revenue you build. Licensees make money off the back of your intellectual property. Some brands also choose to include sales monitoring as part of their agreement. In this case, the licensor can request sales data from the licensee to check whether the partnership makes commercial sense to continue.
Conversations around discounting licensed products may also arise throughout this process, especially using the royalty payment structure. In your licensing agreement, clearly state the maximum discount your licensees can offer to their customers.
Your brand is automatically associated with—and to some extent, held accountable for—the quality and content of those products. Your brand identity and reputation are at stake.
To protect your brand image, in your agreement, clearly define what is being licensed i. Any co-branding agreement should be thoroughly considered e. How long are you granting the license for another business to use your intellectual property? It gives her time to assess the popularity of a licensed product before investing in a longer term deal.
However, there is no ideal duration for a licensing agreement. A year is a good starting point, but certain brands like long-term partnerships so they have more time to sell their licensed inventory.
What does matter is including your agreed timeframe in your brand licensing contract. I have a friend who lives there and she can just never get anything. She has to use a mail forwarding service. Consider shipping responsibilities in your brand licensing agreement. Who will be responsible for picking, packing, and shipping an item to a customer?
You should also explain whether the brand licensing deal auto-renews after time is up—and if so, at what price. Why is that? Why are some brands so ubiquitous and easy to find? The answer is brand licensing. Since the empire signed its first licensing agreement back in , thousands of other businesses signed licensing deals with Disney for the right to use their characters, series names, music, and other trademarks.
Those businesses handle the nitty gritty details, like producing and manufacturing those products. These licensing deals are why Disney seems to be everywhere. Netflix is the biggest streaming platform in the world.
Almost 74 million customers pay for access to its on-demand library of content. But not everything uploaded to the Netflix dashboard is produced and owned by the brand. Farmland Protection Farmland Protection. Beneficial Insects Pollinators. General Merchandise Warehouse Licensing Licensing of household goods warehouses and general merchandise warehouses in the state of Minnesota.
Home General Merchandise Warehouse Licensing. There are two types of licensed warehouses in Minnesota: Household Goods Warehouse Operator : Anyone who stores or warehouses household goods for compensation.
This excludes seasonal storage of boats and recreational vehicles and self storage General Warehouse Operator : Anyone who stores or warehouses goods, wares, records paper , or merchandise for compensation or holds themselves out as being in the business, offers facilities, advertises, solicits or accepts storage for compensation. How do I know if a warehouse is licensed and bonded? Before a warehouse can legally store goods for others they must file an application with the Minnesota Department of Agriculture.
Each license authorizes warehousing in one city or town. Along with the application the following is required:. Such Sublicense agreements will contain, among other things, the following:. Trademark Use You may not use, or permit the use of, any trademarks, trade names or service marks in connection with the Restaurant except those set forth in Appendix A or except as we otherwise direct in writing.
You may use the Trademarks only in connection with such products and services as we specify and only in the form and manner we prescribe in writing. You may also need to obtain special business licenses , such as a wholesale reselling license. Check with your Secretary of State regarding business permits , as each state may differ in the licenses they require.
Before you lay out any money for registering your business, renting retail space, paying for a domain name, or obtaining licenses from your state, perform the following:.
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